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DPChallenge Forums >> General Discussion >> Why do TV shows cover the camera brands?
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Showing posts 1 - 14 of 14, (reverse)
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03/05/2012 09:23:05 PM · #1
I've been watching the TV show 'Person of Interest'. Whenever they use a camera, the place black tape over the name brand of the camera (Canon or Nikon) where the pop up flash might be. I've noticed this on other shows as well. You can tell by the lens they are using or by the layout of the buttons on the top or back which brand it is...I'm just wondering why they actually cover it up? Then there are other shows that don't cover it.

With 'Person of Interest' I wonder if it's just the character trying to be 'all black' to stay 'camouflaged' or something. I really don't know. Anybody?
03/05/2012 09:28:53 PM · #2
Likely the same reason they "blur" out logos and slogans on clothing in music videos.... they don't plug for free. If the brand payed for "product placement" it would be different I think.
03/05/2012 09:35:20 PM · #3
Probably for the same reason stock agencies (as a rule) don't accept shots with logos -- basically avoiding trademark infringement (or the royalties which would be the alternative).
03/05/2012 09:39:06 PM · #4
fldave has it right. They try to extort money from the camera manufacturer for "product placement" and if they don't pay, they don't get the placement.

Message edited by author 2012-03-05 21:39:14.
03/05/2012 09:44:56 PM · #5
Originally posted by heavyj:

I've been watching the TV show 'Person of Interest'. Whenever they use a camera, the place black tape over the name brand of the camera (Canon or Nikon) where the pop up flash might be. I've noticed this on other shows as well. You can tell by the lens they are using or by the layout of the buttons on the top or back which brand it is...I'm just wondering why they actually cover it up? Then there are other shows that don't cover it.

With 'Person of Interest' I wonder if it's just the character trying to be 'all black' to stay 'camouflaged' or something. I really don't know. Anybody?


I love that show. One of my new favorites. I haven't really noticed that they cover the logo on it, but other shows that I like such as NCIS, NCIS LA and Hawaii 5-0 often show the logo. I've seen both Nikon and Canon used at crime scenes...especially NCIS so I suppose it depends more on the show rather than the network since all of the mentioned shows are on CBS.

One thing I do notice though is that even when you know the brand of the camera and are familiar with the view finder the producers usually make up their own view finder grid and info to meet their needs. LOL.

Dave
03/05/2012 11:12:08 PM · #6
Originally posted by DCNUTTER:

One thing I do notice though is that even when you know the brand of the camera and are familiar with the view finder the producers usually make up their own view finder grid and info to meet their needs. LOL.

Dave


So true, and it's usually some hokey film-like throwback, usually with a split-prism in the center.

ETA: Same with the shutter sounds which are usually added in post, and again are hokey old film "motor drive" sounds.

Message edited by author 2012-03-05 23:12:53.
03/06/2012 12:07:45 AM · #7
I get a kick out of TV and movie scenes where there are computers. When used, computers ALWAYS have a fancy computer noise for every little thing that's done. Even if it's a Google search, there's always a computer sound that accompanies the results page loading. If my computer made that much noise, I'd destroy the sound card.
12/17/2012 05:49:23 AM · #8
Hello all if anyone is interested the camera used on person of interest Season 1 Episode 03 and probably other episodes was a Nikon D300 12.3 Megapixels Digital Slr Camera Body with a 35-210 lens cost is around $1000 for whole setup used prices Enjoy the show!
Believe it or not for some reason manufactures have sued and won in court for series showing and using their product and the series or movie wasn't asking for any royalties??? Why on earth I'm not sure maybe due to misrepresentation of the cameras or the products they were using, abilities. Have a great Christmas.
12/17/2012 06:26:15 AM · #9
I noticed on Dexter they rotate between all of the major brands. He has a different camera every episode!
12/17/2012 07:09:53 AM · #10
Originally posted by b4success:

Hello all if anyone is interested the camera used on person of interest Season 1 Episode 03 and probably other episodes was a Nikon D300 12.3 Megapixels Digital Slr Camera Body with a 35-210 lens cost is around $1000 for whole setup used prices Enjoy the show!
Believe it or not for some reason manufactures have sued and won in court for series showing and using their product and the series or movie wasn't asking for any royalties??? Why on earth I'm not sure maybe due to misrepresentation of the cameras or the products they were using, abilities. Have a great Christmas.


I have a 1982 Kodak Disc camera that was used on a lost episode of Benny Hill ready to ship to the highest bidder!
12/17/2012 07:11:03 AM · #11
a long time ago (fall 2000), a tv show debuted that prided itself on being as "real" as possible. they brought in experts to train the cast on exactly how to perform all the job tasks so that all their work-related behaviors would be completely believable. in addition to riveting stories and engaging dialogue, the actors performed with such authenticity that could say, "they wouldn't do that!" unfortunately, after a while, the experts were sacrificed and the actors and prop managers were left to their own devices and what followed became a game of watching for the wrong lens to be used, the wrong flash to be used, and the camera body to be held the wrong way.

the show? csi.
12/17/2012 09:04:55 AM · #12
Originally posted by Skip:

a long time ago (fall 2000), a tv show debuted that prided itself on being as "real" as possible. they brought in experts to train the cast on exactly how to perform all the job tasks so that all their work-related behaviors would be completely believable. in addition to riveting stories and engaging dialogue, the actors performed with such authenticity that could say, "they wouldn't do that!" unfortunately, after a while, the experts were sacrificed and the actors and prop managers were left to their own devices and what followed became a game of watching for the wrong lens to be used, the wrong flash to be used, and the camera body to be held the wrong way.

the show? csi.

That must have happened after only a season or two. I recall my dad and I watching an episode in 2003. I was nitpicking the usage of computers (Enhancing clear details of a face from a grainy, low res image) and my dad was criticizing unrealistic gun handling. (A female officer at a shooting range wearing a tank top with the butt of the gun against her bare shoulder)

My wife wanted to scream, but we were enjoying ourselves.

Message edited by author 2012-12-17 09:05:56.
12/17/2012 10:38:15 AM · #13
They just buy reject cameras with no logo on them for the shows. It's cheaper that way.
12/17/2012 02:18:07 PM · #14
Originally posted by kirbic:

fldave has it right. They try to extort money from the camera manufacturer for "product placement" and if they don't pay, they don't get the placement.


For that same reason, if you ever get work as an extra in films/TV, you will be told to NOT bring the following clothes to set - anything red, white, or black as those are all, as we pohotogs know, very eye-grabbing colours; and anything with a visible logo on it. Just watch any show and see what the extras, aka 'warm background' are wearing. You'll see lots of neutrals, browns, blues, greys, greens etc.

If you are to wear something in a *forbidden* colour, or with lettering etc on it, you may be told to bring something suitable if you have it. But if not, Wardrobe will outfit you accordingly.
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