|A couple of things:
Strobes usually come with a modeling light, so you can aim them, and have a pretty good idea of what you're going to get.
Neon can be problematic due to its tendency to fluctuate/vibrate. This is an issue for video, but shouldn't be an issue with photography. However, this 4 bulb design with no controls means the power is not variable other than by adding/removing bulbs. In addition to not having gradual control over the light stream, it seems really cumbersome to add/subtract light. You will tire of this in your first shoot. Plus it doesn't say how much output this gives.
I started with a very similar set of strobes - extremely cheap, but served the purpose. I learned within the first couple of weeks what the issues were with cheap lights, their limitations both in design and function, and outgrew them in 5-6 months, when I went for the good stuff.