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DPChallenge Forums >> Business of Photography >> A "kind of" what do I charge -- but need more...
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05/30/2014 11:19:49 AM · #1
So -- I may be doing photography for a new restaurant in town. She's looking to have photos to blow up and put on walls (along with advertising, etc)

Spoke with a really helpful local photographer. He said he'd charge a minimum of $1200. That would give them about 3 hours of shooting and the rights to the photos. Otherwise, he'd do a la carte for $300/photo.

My question is this: That makes it sound like he's giving them the files to do with as they please (after cleanup, of course).

But don't people usually want help with the printing? Will they want just the files to print themselves? Should I come up with an option for a "sitting fee" and per picture pricing -- or should I go with his recommendation of $1200 and the printing is their concern? What do you think a client would like better?
05/30/2014 11:32:59 AM · #2
I would create a proposal with both options, and let them decide.
05/30/2014 11:33:36 AM · #3
just ask the client. i have some clients that have expert in-house graphics people and all they want from me are the ooc files. i have some clients that have many uses for the images i produce, but they are going to pass the files off to whatever agency or firm is going to do their work for them. and then i have some clients that don't have a clue other than they need someone with more than a point-and-shoot to produce images for them, requiring me to do all the post-production.

it's up to you to find out who is going to do what with the files you deliver. if it's going to be *you* doing the work, then you have to charge for that.

i wouldn't call it a "sitting fee". there are a number of things involved: a shooting fee, a creative fee, a digital capture fee, and USAGE FEES. you have to find out EXACTLY how they are going to use the images and charge accordingly. you do not necessarily have to explain and educate; it might be just a matter of coming up with a number that works for both you and the client. and i would add that it should be a number that is fair to all other professional photographers that could be doing this job because otherwise you are simply diminishing the industry.

good luck!
05/30/2014 11:36:35 AM · #4
Thanks, guys. Do you have recommendations about those types of fees? I'd like it to be about even with the $1200, but not knowing what they're ordering makes that very difficult.
05/30/2014 12:08:40 PM · #5
sounds like you need more info from the client about what they want, its a restaurant, go have a lunch meeting!
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