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08/17/2006 04:54:30 PM · #1 |
Okay, so I have started shooting interior shots of properties and I am trying to figure out a pricing plan. What would be typical? Would something like $xxx /hr + $xxx per shot used work? Any ideas or help from professionals or just general common sense? They are being used as promotional/marketing materials only.
Thanks everyone.
After people post their ideas of good price, I will let you know what I received for for my first 4 properties.
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08/17/2006 07:51:38 PM · #2 |
hmmm, anyone with just thoughts on this, even if you don't do it? I am trying to find a price that is reasonable, yet fair market value...
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08/17/2006 07:56:29 PM · #3 |
It's impossible to determine fair market value without knowing what the market is. If you're shooting for Realtors to post in MLS listings, that's one thing. If you're shooting for designers to use in their portfolios, that's another. If you're shooting for Architectural Digest, that's yet another value...
R.
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08/17/2006 08:40:24 PM · #4 |
Originally posted by Bear_Music:
It's impossible to determine fair market value without knowing what the market is. If you're shooting for Realtors to post in MLS listings, that's one thing. If you're shooting for designers to use in their portfolios, that's another. If you're shooting for Architectural Digest, that's yet another value...
R. |
Could you give me an example of the first two? And then maybe shots of completed commercial projects??? Thanks..
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08/18/2006 12:04:27 AM · #5 |
Originally posted by Cutter:
Could you give me an example of the first two? And then maybe shots of completed commercial projects??? Thanks.. |
No, not offhand. I haven't been in the business for a long time now. And the market rates will vary anyway depending on your location.
Real estate photographers, as a rule, get paid very little, and make their money on volume, not quality. Magazines, on the other hand, usually have fixed rates based on what's called a "page rate", and the page rate will vary from publication to publication. You can ask them what their page rate is. Covers get extra.
Photographing for designers, the fees are much more flexible. But they will vary depending on both your track record and the location; interior photographers make much more in Los Angeles than they do in, say, Wilmington, Delaware. Usually, working for designers you make an estimate based on your "day rate" and add expenses on top of that. The real question is, how many shots can you get per day? And that depends on which level of the market you inhabit. For example, when we were shooting high-end restaurants we used to figure 3-5 hours per shot. You can't have a hard and fast rule because some sorts of interiors take MUCH more setup work than others do. But to do really professional interior photography you have to be willing and able to completely control your environment during shooting.
FWIW, in the early 90's we were taking down $1,500 a day plus expenses, and we were considered reasonably priced for our skill level.
Robt.
This is a scan of a print, so it is neither sharp nor saturated, but this shot took us half a night to make; it cost the client over $800.00...
Message edited by author 2006-08-18 00:06:48.
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08/18/2006 12:21:10 AM · #6 |
thanks Herr Bear. I will definitely take it into consideration....Any others? Also, what should I consider about relinquishing all rights to the photograph? Meaning they have exclusive rights to the image for promotional and marketing purposes?
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08/18/2006 01:13:33 AM · #7 |
Around here from some informal chats with architectural photographers $2500-3500 a day, plus expenses is about average. Like bear music says, it depends on the client and how much of what they want. One local photog that's been around for a few decades loves digital as he can get more shots in a day than in the film days. He often shoots hotels for their ads, brochures or the architects that built them - he related the old way of doing it - with mixed lighting you'd have to correct each and every light - so he would remove every flourescent tube and slip a gel tube of them for color correction, reinstall, take the pic and then have to undo the gelling. or gelling every window to match the daylight or exposure to the interior - and of course undoing it all again after the shot. That's a LOT of work that's not photographic in nature to get 2 or 3 shots per day!
I spent about 5 years as a Realtor here and the MLS took a free exterior b&w of every listing, and 99% of realtors use p&s's for themselves. The TV shows have a guy come in and shoot 5 shots in about 10 minutes - no nuthing set up wise. The outfit i worked for had 30 properties a week on the half hour TV show and he had 2 1/2 days to shoot all 30, including travel time. He hustled. Not sure what he got paid, i think he worked for hte company not by the job. |
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