Comments on a Flyer design. - DPChallenge Forums

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

10/13/2006 09:53:05 AM · #1

Hi,

I am trying to design a flyer for my photography services.
At the moment, this would be to leave on desks at work or maybe in the local flower shop etc.

I have been through many designs, though have more or less decided on this layout. Most previous attempts looked far too busy but I think the negative space works quite well here. It would be printed at approx "A5" size, so around about a 7x5.

The design is very similar to the front page of my website, so it has great continuity for anyone following up on the www address.
I have tried using text, but it is really difficult to summarise your services in such a small space, so have decided to take the "Less is More" approach.

I would really appreciate any comments or feedback you care to leave.

Thanks, AL.

Canon EF 100-400mm f/4.5-5.6L IS

10/13/2006 10:15:53 AM · #2

How do you plan to use these? Mailings? I would include a phone number - large and easily spotted with your name if were me. Also, and I know this is silly, but hey, I'm a graphic designer and I'm anal..... you have baby, baby, bride, bride ... I would rearrange to baby, bride, baby bride. :)

Edit to mention, I tend to read threads upside down and just saw that you said how you plan to use them. I would still include a phone number incase they decide to pass your flyer on to a friend.

Message edited by author 2006-10-13 10:16:52.

Canon EOS-5D Mark IV

10/13/2006 10:18:42 AM · #3

Al,
overall that looks good, you're right with the negative space. I don't think two baby photos next to another is a good idea and they are quite similar, too. I also don't like the stretched typeface, especially the copyright line hurts my eyes (and it hurts the letters, too). The Line "Digital Photograohy Services should be 1 picture wide, as the web-adress is 2 pictures wide. Layout could also be less centered, I'd put the picture row closer to the top and the text below it.

Oliver

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

10/13/2006 10:24:18 AM · #4

Hey Idnic - Thanks for your response...

Mailings - Not yet! In the very early stages of setting up really and just want something to aid the word of mouth spread a bit.
They will by just left in relevan spots in my place of work (Very big Cust Serv Call Center) and my wifes place of work (Very large Civil Service building) where people can just pick one up.
May approach a couple of local flower shops and maybe the library etc...

As for the pics - I understand what you mean about mixing them up a bit, though this is just a mock up really - I have not decided on the final images and their positions.

As a graphic designer, you should appreciate layout and negative space. Do you think this works well?

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

10/13/2006 10:26:17 AM · #5

@ eyewave - Thanks...

I know what you mean about the "digi photg..." text, though I think it will be too small to read. I'm going to do some test prints tonight. Setting the text width back to 100% might help this though as it is currently stretched to 150% (Good spotting!) to match the logo.

As for the text location - I want continuity between this and my webpage, so the logo/text will probably stay at the top.

See above re photos!

Thanks,
AL.

Message edited by author 2006-10-13 10:29:00.

10/13/2006 10:28:26 AM · #6

Originally posted by pix-al:

As a graphic designer, you should appreciate layout and negative space. Do you think this works well?

Yes! That works very well and the black & white only layout is a very professional look. I also like that you stuck with very simple fonts & minimal text. Over all the "look" is great. When choosing your final images, look for ones in B/W with a simple graphic look that compliment (not match) each other. :)

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

10/13/2006 10:30:35 AM · #7

Originally posted by idnic:

When choosing your final images, look for ones in B/W with a simple graphic look that compliment (not match) each other. :)

Do you think I could get away with just B&W? I thought the colour just made it pop a little more. B&W only printing would be cheaper though!

Samsung Galaxy S21, S21+, S21 Ultra

10/13/2006 10:32:18 AM · #8

Yeah, I'd go with just b/w. People look at those images as more professional usually, and yes, printing is cheaper too. :)

Bear_Music

Sony 24-70mm F4 Vario-Tessar T* FE OSS

10/13/2006 11:06:52 AM · #9

Definitely lose the stretched fonts. They are very disturbing. Monkeying with font proportions is one of the dead giveaways of amateur design. If you want to expand type to fit a space, it's better to kern it out somewhat so there's more space between letters than it is to stretch it. But even kerning has limits, you can't get too loose and maintain readability. The basic design is lovely.

R.

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

10/13/2006 11:14:57 AM · #10

Originally posted by Bear_Music:

Thanks for your input, Bear...

I actually quite like the stretched font. I'll keep it for the Logo, as that is all over my site and other bits and pieces and is quite legible.
As I said above, I'll experiment with the other text and do some test prints.

Bear_Music

Samsung Galaxy S21, S21+, S21 Ultra

Sony 24-70mm F4 Vario-Tessar T* FE OSS

10/13/2006 11:18:07 AM · #11

Originally posted by pix-al:

I actually quite like the stretched font. I'll keep it for the Logo, as that is all over my site and other bits and pieces and is quite legible.
As I said above, I'll experiment with the other text and do some test prints.

It's not bad at all for the logo; stretching can sometimes work nicely for such purposes. It's the "informational" type that should be less tortured :-)

R.

Sunniee

Canon EOS-40D

Canon EF-S 18-55mm f/3.5-5.6

10/13/2006 11:20:00 AM · #12

all that black it gonna take a lot of ink.... wonder if that will make it more expensive at the printers...

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

10/13/2006 04:12:24 PM · #13

OK - Following on from everyones earlier advice;

I have de-tortured (as

Bear_Music put it) the text so that it lines up nicely with the width of one image. It is small in the image, though at 7x5, it is easily readable.

I have re-arranged the images and also changed one to give some more variety (Number two - Yes that is me, taken myself with camera at arms length, with a manual focus lens too! Is it bad to use your own face on your literature?).

Have also done some test prints off my printer and actually think the all B&W looks ok (as below) as

Idnic suggested.

So - What you think? Better?

Message edited by author 2006-10-13 16:14:08.

ladyhawk22

Sony DSLR-A700

Sony SAL-50F14 Normal 50mm f/1.4 Autofocus Lens for the Sony

10/13/2006 04:28:54 PM · #14

Yes! Very nice! I really like the improvements that you made, and I would agree with idnic that the B&W looks quite professional.

Canon EOS-5D Mark IV

Canon EF 100-400mm f/4.5-5.6L IS

10/14/2006 06:02:15 AM · #15

Tamron AF 28-300mm f/3.5-6.3 XR Di LD Aspherical IF for Canon

10/14/2006 09:47:45 AM · #16

Originally posted by eyewave:

It's not stretched anymore! Well, OK, it is a little, but it is the same as the "Digital Photography Services" line...