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A hard earned thirst...needs a big cold beer...VIC BEER!
A hard earned thirst...needs a big cold beer...VIC BEER!
Judi


Photograph Information Photographer's Comments
Challenge: Beer or Soft Drink Advertisement (Basic Editing III)
Camera: Canon EOS-5D
Lens: Sigma 50-500mm f/4.0-6.3 EX DG HSM for Canon EOS
Location: Queensland, Australia
Date: Sep 28, 2006
Aperture: 5.6
ISO: 800
Shutter: 4000
Galleries: Black and White, Rural
Date Uploaded: Sep 28, 2006

 A hard earned thirst...needs a big cold beer...VIC BEER!

Okay....now before anybody jumps to conclusions I am not ranting or raving about the low score or the amount of DNMC comments I got on this image. I accept that different countries have different ideas on subjects. But I wanted to show people what I was aiming at. I know it was a big risk...but that is normal for me to do. LOL!!

So anyway...this challenge came up and I really wanted to do a tribute to the old classic advert for Vic Beer. Now I am not a beer drinker...but this is one of the Aussie classics....Aussies will understand where I am coming from with this. I will include links to show what I mean. The advert itself played on the sweat, dirt and thirst that people experience in everyday life. And at the end of the day that cold beer is like a pot of gold at the end of a rainbow. But to get the point across they had to show the thirst...the work...the desire. And that is what I was showing.

Here are a couple of excerpts I found on the infamous advert.

Here is a 29 second replay of the actual ad.

Vic Beer Advert

And an excerpt from Wikipedia on the advert in question -

"Victoria Bitter, or VB, as it is commonly called, has the highest market share of all beer sold in Australia, both on tap and packaged. Victoria Bitter is brewed by Carlton & United Beverages, a subsidiary of Foster's Group, brewers of the Fosters brand beer. Despite its name, it is technically a fairly standard commercial lager rather than a bitter, although perhaps slightly more bitter than many. It is available in the UK, and to a limited extent, other countries abroad.

It was introduced in the mid 1960s with an innovative television advertising campaign featuring the orchestral score from the film The Magnificent Seven, images of working-class Australians at work and play, and a voice-over by notable Australian actor John Meillon. The campaign was used until quite recently. Paul Hester, late drummer of Crowded House once appeared in a VB advert. Ads now consist of the slogan "For a hard earned thirst, you need a big cold beer, and the best cold beer is Vic, Victoria Bitter". The most recent advertising campaign features David Boon, although a number of other ads are occasionally screened, such as one which promotes Australia's love of barbecuing meat, including its national emblems, the kangaroo and emu.

Currently one third of the packaged beer sales in Australia are of VB. It is available in cans ("tinnies"), bottles ("stubbies", short necked 375ml bottles, "Long Necks" or "King Browns" 800mls and "Twisty's" (250mls in the State of NSW)). As of 2005 VB also comes in 500ml tinnies.

Unlike German and European beers which adhere to strict purity laws, VB can be brewed and chemically matured in 20 hours to meet consumer demand, which can be extremely high during summer months in Australia.

In a testament to its long history and popularity, VB has acquired a number of nicknames, ranging from the abbbreviated "Vic Bitter", polite "Very Best", to the less polite "Vomit Beer (or Bucket)", "Vomit Bomb" or "Virgin Busters" as well as a variety of vulgar terms starting with "Vagina" ( such as "Vaginal Backwash" ). The distinctive green cans may also be referred to as "Boonies". "We best be smashin' down some boonies ASAP." Overall VB has somewhat of a reputation as the drink of choice for yobboes and is not considered a drink of high standing in spite of its popularity.

VB was one of the few Carlton & United (CUB) full-strength beers to escape a lowering of alcohol percentage in 2002 from 4.9% to 4.6%."

So thanks everyone and I hope this helps you understand what I was portraying.

Statistics
Place: 76 out of 127
Avg (all users): 5.0897
Avg (commenters): 5.9600
Avg (participants): 4.9074
Avg (non-participants): 5.1279
Views since voting: 2924
Views during voting: 482
Votes: 312
Comments: 34
Favorites: 4 (view)

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AuthorThread
 01/25/2008 01:58:57 AM
LOL! I thought it was 4XXXX GOLD beer that was popular.

and I don't think it's VIC any more, it's VB.

I think

Message edited by author 2008-01-25 02:03:26.
  Photographer found comment helpful.
 11/20/2006 02:35:39 PM
I'd never seen this before, but this is one of those DPC photos that earns 5.0 on one challenge, but could be close to a 7.0 in another (say, a Black & White challenge, perhaps). This is great photo, and it's a shame most voted it low as a DNMC, because they certainly weren't voting on the quality of the photo. It's sharp, well lit, the DOF is perfect. Nicely done, Judi.
  Photographer found comment helpful.
 10/13/2006 08:06:44 PM
And the day came when the risk to remain tight in the bud was more painful than the risk it took to blossom. ~ Anais Nin
  Photographer found comment helpful.
 10/13/2006 04:39:58 PM
I see where you were going with this and I do like it for a beer ad. However this speaks to me on a more personal level. This shot reminds me of my father who used to ride with one of the last posse's in the US. The guy looks a little like my dad and the horse looks like our horse "Boo". This shot just gives me a sense of peace. Thanks.

Chris
  Photographer found comment helpful.
 10/11/2006 07:55:40 PM
I gave it a high vote, I saw it as a good ad for beer. Budwieser as well as other beer companies often use ads like this for beer advertising and I felt this image fell right in with that sort of advertising campaign.
  Photographer found comment helpful.
 10/11/2006 12:50:46 AM
Looking at the vote graph at least 5 other aussies voted on this one!! Although I didn't pic this as you, where's the XXXX ad?
  Photographer found comment helpful.
 10/11/2006 12:47:37 AM
I gave you a six. i dont know vic beer personally but I've seen many similar ad's so i "got it". I'd just rather he looked dirty or was actually drinking a beer to show either the hard earned part or the deserves a beer part. hth.

Message edited by author 2006-10-11 00:48:08.
  Photographer found comment helpful.
 10/11/2006 12:21:15 AM
I didn't see this one before - great shot, Judi! Wonderful B&W, great location, good composition. And way to try something different, too! At least the Aussies got it. :-)
  Photographer found comment helpful.
 Comments Made During the Challenge
10/10/2006 11:11:39 PM
Being an Aussie I can relate to this....though I think it tastes like crap! :) Give me a Woodstock bourbon anytime! ;) Excellent picture though...well done!
  Photographer found comment helpful.
 10/10/2006 08:28:10 PM
I like the black and white. I would have darkened just a bit but that's just me.. Great job..
  Photographer found comment helpful.
 10/10/2006 10:23:56 AM
He should be drinking a beer from a bottle with that horse looking at him so thirsty. :o)
  Photographer found comment helpful.
 10/10/2006 07:19:00 AM
DNMC
It's ok not to have beer on the photo but it should be related to it.
  Photographer found comment helpful.
 10/10/2006 04:11:04 AM
Malboro man switches to beer!

Love the picture. Nice composition and very calm... though the shadow fromt he hat is a bit harsh...
  Photographer found comment helpful.
 10/10/2006 02:17:34 AM
nice one!!
  Photographer found comment helpful.
 10/10/2006 01:41:50 AM
Calm and simple...
  Photographer found comment helpful.
 10/09/2006 08:00:47 PM
Except for the title, this shows no product. Number one rule in advertising, you need to show the product somewhere. As a black and white, your contrast is very good with plenty of lights and darks.
  Photographer found comment helpful.
 10/09/2006 05:22:14 PM
Where's the beer?
  Photographer found comment helpful.
 10/07/2006 09:38:17 PM
Great shot.
  Photographer found comment helpful.
 10/06/2006 10:19:51 PM
Quite the stretch... They usually like to see the product in the ad. Even with the title I'm not sure what you're selling here....sorry. Nice looking horse though.
  Photographer found comment helpful.
 10/06/2006 02:28:56 PM
This is wonderful. It doesn't show a bottle of beer but it could very well be an ad for beer. I hope others don't vote you down because of this unique image.
  Photographer found comment helpful.
 10/06/2006 05:23:53 AM
I cannot really understand how this meet the challenge.
  Photographer found comment helpful.
 10/05/2006 10:39:43 PM
Beautiful photo - but WHERE's the BEER?
  Photographer found comment helpful.
 10/05/2006 07:33:10 PM
Is the tree subliminal for your product? By the way where is the "sour mash?" Great photo, but I must confess that it makes me want to buy a pack of Marlboro cigarettes instead... :)
  Photographer found comment helpful.
 10/04/2006 11:39:45 PM
Where;s the beer?
  Photographer found comment helpful.
 10/04/2006 09:02:05 PM
Nice "V" in the tree. Where's the beer? Great black and white photo.
  Photographer found comment helpful.
 10/04/2006 08:40:11 PM
Great picture. Wonderful Clarity.
  Photographer found comment helpful.
 10/04/2006 06:45:02 PM
im havin trouble seein the drink, aside from that an outstanding photo, and lovely feel. Im supposing that is a drink in his hand, and with that in mind at least an 8, Ill probably be back for the bump forward.
  Photographer found comment helpful.
 10/04/2006 05:13:25 PM
I can see the ad-like qualities of this photo, but in my mind the subject, i.e. the beer, should be present in the photo itself
  Photographer found comment helpful.
 10/04/2006 11:13:02 AM
Nice picture, but i dont see the beer
  Photographer found comment helpful.
 10/04/2006 10:37:16 AM
Great picture, Wheres the Beer???
  Photographer found comment helpful.
 10/04/2006 09:53:54 AM
Beautiful photo. Great focus, tones. Too bad you didn't have a beer bottle in the foreground to help sell the Vic beer.
  Photographer found comment helpful.
 10/04/2006 05:05:12 AM
this is a great image, but most of the rest of the world won't understand this I am sure...Vic Bitter is unique to us...hope that people are kind to your image 7
  Photographer found comment helpful.
 10/04/2006 03:32:34 AM
Very nice pic, but would like more emphasis on the beer. Where is it anyway?
  Photographer found comment helpful.
 10/04/2006 01:07:51 AM
But, but... that's the Marlboro man :-) j/k Very nice shot.
  Photographer found comment helpful.


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