I need some new eyes and advise for an ad

Olympus OM-D E-M5 Mark III

09/25/2009 10:12:27 AM · #1

I've created a new ad for the magazine I shoot for but I can't make my mind up on which one to use. The difference is, one of them is a bit creepy (but I love it). The other is a safer bet but which do you think I should go with???

The difference is in the keyhole.

Message edited by author 2009-09-25 10:17:18.

Yo_Spiff

Olympus 12-100mm f/4.0 M.Zuiko ED IS PRO

09/25/2009 10:17:18 AM · #2

Must be extremely subtle. I have both versions open in separate tabs, flipping between them, and they look identical. Both show an eye in the keyhole. I think the eye in the keyhole is a little too creepy and voyeuristic for the intended market. Especially for the parents.

Message edited by author 2009-09-25 10:18:47.

fldave

Pentax K5II

Pentax DA 18-135mm F3.5-5.6ED AL [IF] WR DC

09/25/2009 10:20:07 AM · #3

The eye, to me, implies a bit of voyeurism. If seniors are going to be doing wardrobe changes, they may be a bit hesitant with this!

shalrath

Nikon D200

Nikon AF Nikkor 85mm f/1.4D IF

09/25/2009 10:20:19 AM · #4

The eye in the keyhole is a little creepy for who you are targeting, I must agree.

Canon EF-S 18-200mm f/3.5-5.6 IS

09/25/2009 10:20:33 AM · #5

Originally posted by Yo_Spiff:

Refresh I uploaded the same file with a different name. :O

CEJ

Canon EOS-40D

09/25/2009 10:20:36 AM · #6

Disclaimer: the monitor I am currently using is not calibrated.

Looking at both side by side, the eye is not really visible and can barely be seen - as in it does not stand out immediately. Aside from that, I am not sure if I like the eye. Kind of makes it, to me, seem superfluous in a way. You already have the keyhole to indicate lock - nice - and there is no reason for anyone to be looking through it. If it was a lens I could see the impact of the eye. But for what you are advertising I just don't see it. Looks sort of like someone is 'peeping' in on the subject. Gives it a little of a creepy factor. NOTE: Above words are just my opinion.

Nice work with both. My preference would be lose the eye.

see

Canon PowerShot S95

09/25/2009 10:22:00 AM · #7

I only see the eye in the second image, and yes it would seem creepy to young ladies.

Melethia

Canon EOS-80D

Canon EF 24-105mm f/4.0L IS

09/25/2009 10:39:19 AM · #8

I like it much better without. And I swear, every time I see ads here for "senior sessions" I see gray haired little old ladies and gents getting their pictures taken. :-)

09/25/2009 10:39:44 AM · #9

HAHAHAHA yeah it is creepy but I really like it, maybe I could use it for something else.

Thanks guys I'll send them the one without the peeping tom hahahaha.

09/25/2009 10:40:30 AM · #10

Originally posted by Melethia:

I like it much better without. And I swear, every time I see ads here for "senior sessions" I see gray haired little old ladies and gents getting their pictures taken. :-)

hahahaha that's an elderly photo session. :)

Ivo

09/25/2009 10:43:36 AM · #11

At first sight the ribbons coming from the keyholes appears as swords hovering over her back.

Tamron 16-300mm Di II VC PZD MACRO w/Canon Nikon mount

09/25/2009 10:49:08 AM · #12

Originally posted by Ivo:

At first sight the ribbons coming from the keyholes appears as swords hovering over her back.

That's because she's a NINJA, shhhhhh, don't tell anyone!

JulietNN

Canon EOS R7

09/25/2009 10:52:59 AM · #13

go with the no eye

Pentax DA 18-135mm F3.5-5.6ED AL [IF] WR DC

09/25/2009 10:57:14 AM · #14

Do you think the ad over all is okay or should I change something?

Ivo

09/25/2009 11:00:48 AM · #15

Advertising Help

Used this extensively while I was doing some copy writing and ad composition.

AJSullivan

09/25/2009 11:01:33 AM · #16

There doesn't seem to be a real flow to it.

I would also think you would want to emphasize the "call to action" - the come register for a family photo sesh.

While I get the door theme, I dont think the "hinges" help...in fact, since they are arrows they direct your eye around to empty space. It also has more of the look of a book cover than a door, with the way your studio name spans the top like that.

Plus I think you broke the font rule for this kind of stuff...from the classes I've had: no more than 3 fonts...I see 5 (6 if you count the seniors scroll)

Also, you have to kind of search the add for your contact info...I would display it a little more prominently.

Color wise - not bad, the red is an eye catcher for sure and would stop me if I was flipping through a mag.

While I think hte image is great, I dont know how I feel about it as an ad element. I don't know about that though,

Sorry for the long winded critique, Ive just been in too many classes as of late where this is what we spend the first half doing - critiquing ads and offering our opinions.

fldave

Pentax K5II

09/25/2009 11:02:02 AM · #17

The text "...win a free family photo session" looks rather small to me, but then I no longer have a teenagers' eyes.

09/25/2009 11:36:09 AM · #18

Originally posted by AJSullivan:

No this is EXACTLY what I am looking for thanks I'll make some adjsutments.

09/25/2009 12:31:35 PM · #19

okay guys how about this update???