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DPChallenge Forums >> Business of Photography >> Commercial Work Questions!
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08/01/2006 07:00:53 PM · #1
Iíve been approached by a friendís friendís husband who just purchased the local relocation guide (and already owns two other local magazines). He wants to negotiate pictures (covers and misc filler/local stock) for add space at an hourly rate and also referrals/endorsements to the other advertisers in the magazine for their pictures. Iíve not really worked true ďcommercialĒ before but this (hourly breakdown) obviously doesnít sit well with me since Iím fully releasing my images to the magazine and/or advertisers. Any guidance about pricing or standard procedure for this type of work would be greatly appreciated.
08/01/2006 07:06:12 PM · #2
I have NO experience at all, so my advice isn't to be trusted really :-) but it makes sense to me to have an hourly rate plus fees for the rights to the photos?
08/01/2006 07:10:12 PM · #3
That's pretty much the bulk of my experience. My solution is to quote to rates - one "for hire" rate which includes rights and one lower rate which charges use and license fees.
My rates are double for "for hire" work.
Good luck.
08/01/2006 07:10:35 PM · #4
That's pretty much the bulk of my experience. My solution is to quote two rates - one "for hire" rate which includes rights and one lower rate which charges use and license fees.
My rates are double for "for hire" work.
Good luck.
08/01/2006 07:32:45 PM · #5
I've got two ways to see this issue:

1º) It' not bat to be payed by the hour. For example if you do the coverage of an event it's probably good to work like this. Olher way they offer you for example 100 euros to do the photographic coverage, and when you divide it by the hour you realize it's impossible to work for such a litle value. This as a good side and a bad side as always. In this tipe of jobs you will release the photos to them but you will still get to use the photos as portfolio, so it's good. In some cases you can't use the photos to portfolio. For example in Rock in Rio some people that do the coverage are payed by day but they use the gear from the cotractor so you cannot access the images after the job.

But for example say that you are payed by image. Do you think is better? Let me get to the point.

I've dome some jobs for a friend as his assistant for 150 euros per day, and some for other for less (alsom not a day job but for two or tree hours). It's not much money isn't it? A big studio over here that work in publicity get payed by the photo. 250 euros per photo used. So if a customer order a specific tipe of photo for a cathalog, they receive this for each picture. But I know that sometimes they are one entire day from 9 am to 8 pm to get the perfect photo. Is this well payed? Probably not. So in each situation there are good and bad things. Keep that in mind.

2º) There are some people that would do the job for free just to get the credits for the images.

In conclusion: It's your first job, don't get too excited about the money that you are going to make it. Think as an investment. Charge a fair low price for your job but ask for them to put your name where people can see it good. Sometimes this worth more that the money that they are paying.


08/02/2006 08:40:51 AM · #6
Thanks everyone for responding!

And a Bump for the daycrew.
08/02/2006 12:24:45 PM · #7
There are variations on commercial from what I understand. I've seen a photog hired to shoot a hotel for a brochure - the plan the shots before like a script for a movie and then you know up front what yo uneed to shoot, what to edit, etc. So ths is often done at a one price deal, often $1500 a day - you estimate your time and if you get done faster, great, if longer then oh well.

Or you can charge by the picture used, and have a minimum charge - that way you know you'll get something and they only pay for what they use.

Both above scenarios require you to pick a licensing model of some kind. I would think for that one use for a year type of thing. If they want to use the pic in other ads/brochures/billboards, etc then they pay more.

Most commercial work is time at a rate you deem fair (hourly, day, 1/2 day) plus expenses (stuff you need to rent, permits, etc) often (but not always) with some markup for you providig the management of this part of the job. If light rental is $500 and you have to spend an hour to get them, and then return them, and the charge sits on your credit card till you get paid, then you need to markup the rental fee.

You then charge for the cost of materials, and licensing. So a DVD of hi-res has a low cost but large licensing.
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