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DPChallenge Forums >> Photography Discussion >> I Need DPC expert advice very quickly !!
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11/02/2006 08:10:34 PM · #1
Hi All, I have been approached by a sports store who sells sporting memorabilia who would like to use my photographs (I take shots of racehorses). I set my price for the sale of a photo depending what size it is etc. However he custom frames pieces and then would be re-selling the item. He wants to work out an arrangement with me. What are my best options here ?? Do I sell the photo to him and then get a commission on the framed sale ? What is the best way to go about this ?
I also have another question - How much do you sell a digital image for ? What is the going rate if I was to put a image on a CD and then they could reproduce it as required. The price would have to go up significantly.

- Lisa
Feel free to browse my website !

Message edited by author 2006-11-02 20:11:04.
11/02/2006 08:29:31 PM · #2
I wanted to say congratulations. That's terrific news.
I guess if it was me I'd be more comfortable selling him the image at a $$ figure. Simple because you'd be at his mercy to keep track of sales and what he owed you. Unless you know him, trust him and his bookkeeper.
Pick a number you can live with..go high in case he flinches.
Did you Google this? Might find the answer there..or then there is the dart method. Good luck. Your in the money either way.
11/02/2006 08:37:00 PM · #3
Thanks Justine...and no, I don't know him personally ! Like you said, I'm more comfortable selling him the photo up front and know I've got my share. There's no way I could keep a track of his sales anyway :-)
11/02/2006 08:38:26 PM · #4
In general, you want to license the image for a specific use, not sell it; the latter transfers complete ownership and copyright to the purchaser.

If the purchaser is going to be making and selling "fine art prints" of the images the price should be pretty high, especially if they're going to be sold as framed enlargements for hundreds of dollars.

An outright sale (or an exclusive license) of an image should probably involve thousands of dollars.

There are some online pricing guides out there, but I don't have the links myself. You might check stock pricing for comparable images as well, though stock distributers usually forbid the reproduction of their images as art prints.

Message edited by author 2006-11-02 20:39:08.
11/02/2006 08:39:59 PM · #5
Right, and you know bird in the hand blah blah..or something like that. Hopefully this will lead to him buying more of your photos. I looked at your site. You have some wonderful horse photos so if he thinks he can make a buck then your sitting pretty.
11/02/2006 08:44:29 PM · #6
Just to clarify GeneralE, he is purchasing a printed photograph/s from me and no, I wouldn't sell the orginal digital image as I would be aware I would be giving up my copyright ownership. Thanks for your advice !
11/02/2006 08:45:35 PM · #7
Originally posted by justine:

Right, and you know bird in the hand blah blah..or something like that. Hopefully this will lead to him buying more of your photos. I looked at your site. You have some wonderful horse photos so if he thinks he can make a buck then your sitting pretty.


I was thinking along the same lines ;-)
11/02/2006 08:46:39 PM · #8
I would make up your mind what you want - then just go talk to him.

I have a friend that is a commercial photog that won't "sell" a photo's rights for less than $7,500. He said he usually sells a few a year to poster companies... (would be nice, no? no surpise he's shooting with a hassleblad digital back now) anyway...

Express to him the difficulty you see in tracking sales from your end, etc and see what he had in mind.

If I were you?

I'd set up a deal where YOU print the photos and sell them to him wholesale - you and he have to work out that price The framed prints I sell are 24" wide and I sell them for $250 - $110 of that is matting and framing so I clear $140 per print. Under that circumstance you could sell the larger prints to him for $70 each and he has PLENTY of profit margin and motivation to come back to you for more.

See if he'll tell you his costs, and what he usually charges - then just work out the numbers so they look good to him and ensure you of a long relationship. Also try to get an idea of how many prints he thinks he can sell. If he sells more, offer him a discount.

Remember the worth of a client is great! Lots of little sales over time lead to really nice cameras in the long run.

Hope that helps.
11/02/2006 08:49:59 PM · #9
Originally posted by digitalknight:

I would make up your mind what you want - then just go talk to him.

I have a friend that is a commercial photog that won't "sell" a photo's rights for less than $7,500. He said he usually sells a few a year to poster companies... (would be nice, no? no surpise he's shooting with a hassleblad digital back now) anyway...

Express to him the difficulty you see in tracking sales from your end, etc and see what he had in mind.

If I were you?

I'd set up a deal where YOU print the photos and sell them to him wholesale - you and he have to work out that price The framed prints I sell are 24" wide and I sell them for $250 - $110 of that is matting and framing so I clear $140 per print. Under that circumstance you could sell the larger prints to him for $70 each and he has PLENTY of profit margin and motivation to come back to you for more.

See if he'll tell you his costs, and what he usually charges - then just work out the numbers so they look good to him and ensure you of a long relationship. Also try to get an idea of how many prints he thinks he can sell. If he sells more, offer him a discount.

Remember the worth of a client is great! Lots of little sales over time lead to really nice cameras in the long run.

Hope that helps.


That is fantastic advice...Thanks so much and YES I want more powerful lenses in the future, considering the subjects I shoot !
11/02/2006 08:50:09 PM · #10
If he's only getting the physical print I'd suggest for a percentage of the retail price. Seems like something between a 20-50% commission would seem about right, depending on how much "value" he's adding with framing and such.

Before, it sounded like you might give him a hi-res file to make his own prints.

You could put the prints in your DPC Prints store and let him buy them along with everyone else too ...
11/02/2006 09:01:08 PM · #11
Originally posted by GeneralE:

If he's only getting the physical print I'd suggest for a percentage of the retail price. Seems like something between a 20-50% commission would seem about right, depending on how much "value" he's adding with framing and such.

Before, it sounded like you might give him a hi-res file to make his own prints.

You could put the prints in your DPC Prints store and let him buy them along with everyone else too ...


I was thinking of percentage of 30% or so. Thanks for your time :-)
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