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DPChallenge Forums >> Business of Photography >> help me price this job? (print ad)
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Showing posts 1 - 7 of 7, (reverse)
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03/30/2007 08:12:01 AM · #1
I need your help pricing a job. A company from switzerland has contacted me about a photo of mine. We have been going back and forth, but basically this is what they are saying:

"we have the idea to build a story around your photo. the
central message is "we can handle your wishes". it is a
print ad of about an a4 page (200x260mm). your photo will
be placed over the whole page accompained by a slogan. it
will be published in 2 magazines with about 3000 copies."

I guess my question is how much would be a fair price to charge? I don't want to chase them away with an outrageous price, but I also don't want to get ripped off. This is the picture: //www.flickr.com/photos/benagaindotcom/351032006/

Thanks for the help, guys!
03/30/2007 08:34:02 AM · #2
Try one of the online stock photo price calculators like:-

//photographersindex.com/stockprice.htm

Google as there are others.
03/30/2007 08:40:36 AM · #3
Thank you so much kavey. I didn't know those calculators existed. That has helped me out a lot.
03/31/2007 06:15:18 AM · #4
You're welcome.
I can't comment on how accurate they are and I know that most stock libraries have their own model of pricing but if you check out a few it'll give you a starting point!
03/31/2007 10:05:43 AM · #5
I went to Alamy and priced a photo out using your information. Alamy has more categories that need info so I just guessed. I think it's basically close but if you go to www.alamy.com and find a similar photo, price it there and see what you come up with. Alamy guess was $265 per magazine. Best of luck.
03/31/2007 10:17:23 AM · #6
Type of Use:: Advertising
Specific Use:: Magazine
Press Run:: 10,000 or less
Size:: Full page or Major Illustratio
Low Price:: $400.00
Average Price:: $600.00
High Price:: $800.00
Survey = 528
04/02/2007 07:35:45 AM · #7
I'd look up the magazines, find out what their actual circulation numbers and ad rates are, and price accordingly.

Message edited by author 2007-04-02 07:36:08.
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