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DPChallenge Forums >> Business of Photography >> New logo,
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06/14/2008 08:01:14 PM · #1
Hey guys,

this summer (in a couple of weeks!) I'm planning on entering my new studio here. I thought that would be a good time to think some things over and adjust some things to the work I'm doing.

A new logo is one of those things. I've been struggling with it, and the logo beneath is the end result.
I've showed this to some people, but I'd like more opinions on it.
HM are my initials and "fotografie" means, well, photography ;)
I intentionally didn't use a photo for the logo (and business card (see below, that is the back, the front contains the logo)) because then I'd had to change my logo and card every month ;)

Please, let me hear what you think!

[thumb]688704[/thumb]
[thumb]688703[/thumb]

PS: the business card ofcourse contains adress and stuff, but I erased that :)
I see now the pink color is different on both files, but in the printing-files it's fixed :)

Message edited by author 2008-06-14 20:02:57.
06/14/2008 08:13:33 PM · #2
i like it. Nice & simple.

Question: what is the significance of the pink dot (other than it looks cool & adds a splash of color)?
It looks like there is a smaller inner circle (but that may just be the resolution of the image) - not sure if that translates to the business cards.

Did you think of maybe having the pink circle as a shutter symbol (similar to the DPC logo)? I know, i know.. it's over done, but hey - it's still cool in my book. ;O)

ps. good luck with the new studio!!
06/14/2008 08:16:05 PM · #3
thanks for the feedback!

The pink dot (indeed, a smaller one inside, thanks, will fix that!) really truly cannot go out ;)

It represents something, if you look closely or a little bit longer (check the shape of the H), you'll find out (or check my portfolio and see what I photograph most, lol :P)
06/14/2008 08:19:00 PM · #4
Hanneke,

I really like the logo-- a little quirky, fun, and the pink grabs attention. Was there a reason you used pink stars instead of carring over the circle theme? I like the color splash but wonder if you could incorporate the pink circle on the back as well????

Good luck!
06/14/2008 08:19:28 PM · #5
I think it looks REALLY good... very attractive and current...

But it's hard to read... so if I were trying to go to your website I would struggle to copy the address.

That said, I hope you prosper greatly with your new logo!

06/14/2008 08:20:03 PM · #6
Originally posted by biteme:

It represents something, if you look closely or a little bit longer (check the shape of the H), you'll find out (or check my portfolio and see what I photograph most, lol :P)

A-hah! I see it now... funny, it didn't really catch me at first (probably because I was analyzing the card itself). I saw it immediately when looking a the thread (and therefore the smaller thumbnail).
Okay - now I really like it! ;O)
06/14/2008 08:23:51 PM · #7
@ Mark: Hmm, no specific reason actually.. I guess I kinda liked the stars, haha! Will check tomorrow for a change, thanks!!
(the quirky part was indeed intentional, all logo's mostly are so stiff :P)

@ Lydia: thank you too! I'll check too if I can adjust the font (I love that font!)

@ Robert: cool, huh! ;)
06/14/2008 08:26:09 PM · #8
PS Lydia, I checked and the upper-case in the font is better to read. thanks for the tip!
06/14/2008 08:45:20 PM · #9
Originally posted by roba:

what is the significance of the pink dot (other than it looks cool & adds a splash of color)?

To me, it looks like a person's head on top of a body. The body has two short arms and feet.

Originally posted by roba:

...a shutter symbol (similar to the DPC logo)?

The DPC symbol is actually a lens diaphragm that controls aperture, not the shutter mechanism. (Sorry, I just don't want folks to be confused).

06/14/2008 09:04:09 PM · #10
Very cute, Hann. To me the logo says fun & friendly.

06/14/2008 09:45:57 PM · #11
Hey Hanneke,

I'm in the same boat myself with the logo and business card so I know how hard it is.

I know you wish to keep the pink dot, but honestly I didn't get what it meant at first (but then again perhaps I am a tad slow).
I don't think it should go, but mebbe there is something you can do to fine tune and make it more recognisable? Just a thought.

Also, without meaning to sound like an old fuddy duddy, I hate the shortening or changing of the word photography, as personally, I think it looks kidish and non professional.

But besides these points I love the minimalist feel to it and it stands out which is ultimately what you are aiming for. Does it tell me what you do? Besides being a photographer, not really. Perhaps you would like to highlight one or two points about your business?

Chris

06/14/2008 10:01:37 PM · #12
Originally posted by dewdodesign:

Also, without meaning to sound like an old fuddy duddy, I hate the shortening or changing of the word photography, as personally, I think it looks kidish and non professional.

She's in the Netherlands. That's how it is spelled.
06/14/2008 10:35:22 PM · #13
Oh, i see!!!! In that case, ignore me!!! hahha, sorry!
06/15/2008 02:27:45 AM · #14
haha!

thanks for the responds guys. I'll check some things out later today!
06/15/2008 02:33:13 AM · #15
At first glance it looks like HIM.
06/15/2008 02:43:24 AM · #16
Love the pink dot. I would love it even more if dots replaces the stars on the back.
I would recommend a slightly more traditional, most likely Sans-Serif font for the back where the phone number/address/website stuff goes. It's easier to read, and gives a more professional balance to the fun type on the front. just my two cents.
06/15/2008 02:51:04 AM · #17
Originally posted by davidlinder:

Love the pink dot. I would love it even more if dots replaces the stars on the back.
I would recommend a slightly more traditional, most likely Sans-Serif font for the back where the phone number/address/website stuff goes. It's easier to read, and gives a more professional balance to the fun type on the front. just my two cents.


And that is everything I'm gonna change so far ;)

Hmm, I see what you mean about the font. And being professional is what I want to show.
This is how the font looks in Uppercase. Still too wibbly giggly, right?

[thumb]688805[/thumb]
06/15/2008 02:59:03 AM · #18
Originally posted by biteme:

Hmm, I see what you mean about the font. And being professional is what I want to show.
This is how the font looks in Uppercase. Still too wibbly giggly, right?

I think it looks much better. Might want to have a bit more space around the top and sides of the first line (possibly just a bit smaller font)?

Message edited by author 2008-06-15 02:59:25.
06/15/2008 03:00:42 AM · #19
Originally posted by roba:

Originally posted by biteme:

Hmm, I see what you mean about the font. And being professional is what I want to show.
This is how the font looks in Uppercase. Still too wibbly giggly, right?

I think it looks much better. Might want to have a bit more space around the top and sides of the first line (possibly just a bit smaller font)?


oh this was just a testing, to show how the upper-case looks like ;) I'll replace it inside the business card today so you guys can have a look.
ok, It's not that I'm gonna let them print today, so I have lots of time left. thanks again for all the comments, and more comments are apreciated!

Message edited by author 2008-06-15 03:03:23.
06/15/2008 03:13:36 AM · #20
[thumb]688806[/thumb]

like this!
06/15/2008 03:18:28 AM · #21
i think you've got it ! :O)

the pink font also looked great - it's a toss-up
06/15/2008 03:19:43 AM · #22
Originally posted by roba:

i think you've got it ! :O)

the pink font also looked great - it's a toss-up


haha, don't go there, lol! :D

yeah, I'm quite happy with it now. Still like the stars, but the consistancy is important.
06/15/2008 03:54:04 AM · #23
It goes nicely with the front. Good work!
06/15/2008 10:07:32 PM · #24
That is MUCH easier to read and still just as fun.

Good work!

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