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THE NEW AUDI S5 : Sparkling Sophistication
THE NEW AUDI S5 : Sparkling Sophistication
hotpasta


Photograph Information Photographer's Comments
Challenge: Automobile Ad (Advanced Editing V)
Camera: Nikon D200
Lens: Nikon AF Nikkor 50mm f/1.8
Location: Sydney, Australia
Date: Dec 7, 2007
Aperture: F2.8
ISO: 400
Shutter: 1/30
Galleries: Abstract, Advertisement
Date Uploaded: Dec 8, 2007

The Image: Shot in the Sydney Airport at the Qantas Club Lounge entrance, handheld. I like the Bokeh in this. I also like the blue. I had the white balance setting set to bring this out. I could see this on the front of a brochure as a teaser. Pity we couldn't add text to this challenge.

The Edit: Levels, Curves, Noise Ninja, a bit of dodging and burning and a colour adjustment layer to bring out the blues. A little blurring and sharpening.

Prediction: Probably won't get to 6 as I reckon there will be many great images. I hope 6. Some won't care for the border, but I think it adds.

Statistics
Place: 17 out of 60
Avg (all users): 6.0138
Avg (commenters): 7.0000
Avg (participants): 5.9500
Avg (non-participants): 6.0281
Views since voting: 1782
Views during voting: 411
Votes: 218
Comments: 27
Favorites: 1 (view)


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AuthorThread
12/17/2007 05:27:07 AM
I have to be honest, I really thought this should have been in the top 5. It is a very creative shot with cool lighting and excellent shallow DOF to tell the story. I think you were penalized for not having a specific car, but I think you nailed this.
  Photographer found comment helpful.
 Comments Made During the Challenge
12/16/2007 12:58:20 PM
Car bokeh! Nice shot.
  Photographer found comment helpful.
12/16/2007 11:16:24 AM
I think this would be a great pre-add, trying to garner interest before they are ready to show their hand.
  Photographer found comment helpful.
12/14/2007 07:26:39 PM
Oh man... look at those bokeh :)I count 7 blades. Nice composition nice color nice lights. Although I love the bokeh here, I would rather see the AUDI symbol a bit more clearly :) Nice job overall :)
  Photographer found comment helpful.
12/14/2007 05:54:34 AM
Ooooo I like sparkly things. This is a very cool shot.
  Photographer found comment helpful.
12/13/2007 08:51:34 PM
Love the DOF in this one.
  Photographer found comment helpful.
12/13/2007 06:20:47 PM
Wow, what a cool shallow DOF! BB
  Photographer found comment helpful.
12/13/2007 11:24:21 AM
nice bokeh (beast of a car as well!) 9
  Photographer found comment helpful.
12/13/2007 09:21:51 AM
Nice detail shot that I could see being inset into a larger ad. I think Audi probably would want a much wider DOF, though, so its logo is as sharp as that S5 badge. 7
  Photographer found comment helpful.
12/13/2007 07:12:14 AM
The sparkly bokeh on the auto symbol is indeed kinda nifty!
  Photographer found comment helpful.
12/12/2007 07:23:14 PM
I love this - very creative ad - Makes me want to go to the showroom.
  Photographer found comment helpful.
12/12/2007 02:18:14 PM
like the pic but dmc
  Photographer found comment helpful.
12/12/2007 09:33:50 AM
I would like a little more depth of field. The ornament in the grill for some will be obvious. I don't want it in focus, just a little less diffused. But I like it.
  Photographer found comment helpful.
12/12/2007 08:41:17 AM
More branding than a specific car but still passes as an automobile advert. Perhaps Audi would have wanted their four-rings logo more visible and not disguised so much by bokeh. Not sure about the border, think you've gone for the widescreen TV borders.
  Photographer found comment helpful.
12/12/2007 08:00:49 AM
Very good shot, shows the make and model, interesting angle and cool lighting. should do well.
  Photographer found comment helpful.
12/12/2007 03:12:46 AM
Without the description, the blur on the Audi logo is a bit too heavy for many non-Audi enthusiasts to make out. I would give this one an 8 if the logo could be more recognizable.
  Photographer found comment helpful.
12/11/2007 01:23:59 PM
great composition. the only comment: the audi rings should be visible, blurred but recognizable
  Photographer found comment helpful.
12/11/2007 12:00:58 PM
Cool!
  Photographer found comment helpful.
12/11/2007 11:40:55 AM
Good ad shot... the greater sense of the car... a sneak preview... 9
  Photographer found comment helpful.
12/10/2007 10:03:30 PM
Great lighting and sharpness but the rest of the car would be even better.
  Photographer found comment helpful.
12/10/2007 06:19:31 PM
Nice DOF colors
  Photographer found comment helpful.
12/10/2007 02:19:44 PM
Nice shot, I like the fact that although the audi logo is bokeh there can be no mistaking what it is (great creation of bokeh light polygons as well). Simple but effective I could not imagine this selling a car in itself but I could see it as a shot inside the brochure

Like the thick top/bottom border but not keen on the uneven left/right border which I think is a bit distracting and maybe could have been omitted
  Photographer found comment helpful.
12/10/2007 09:54:38 AM
Very nice! Well done! 7
  Photographer found comment helpful.
12/10/2007 07:09:32 AM
unusuall focus point. Nice shot
  Photographer found comment helpful.
12/10/2007 05:16:45 AM
Nice sparkles, although it's a pity the logo is not a bit clearer.
  Photographer found comment helpful.
12/10/2007 03:36:57 AM
good color, good perspective, had been even better with a little less tilt to the left. like the bokeh, but DOF could be a little less shallow, too. border is a bit too bold for my taste.
  Photographer found comment helpful.
12/10/2007 12:37:51 AM
Nice car !!! a great concept for a car ad for this automobile and good execution, the only thing I'm not fond of is that the DOF is so shallow that not even all of the "S5" is in focus which seams to be the main point for the shoot. IMHO 6
  Photographer found comment helpful.


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