Started off with 3 crops and slight rotation, Clone Stamp (to remove small part of a branch from in front of the sign,) Levels (adjustment layer), Bright/Contrast (adjustment layer), Hue/Saturation (adjustment layer), Stamp Visible, Convert to Black & White, Gradient Map (adjustment layer), Master Opacity Change, Overlay Blending,Resized, Dust & Scratches, Adjusted Sharpness, USM, Accented Edges, Brightness/Contrast (adjustment layer), Hue/Saturation (adjustment layer), Saved for Web...
Statistics
Place: 162 out of 167 Avg (all users): 3.9040 Avg (commenters): 4.5000 Avg (participants): 4.0000 Avg (non-participants): 3.8672 Views since voting: 718 Views during voting: 255 Votes: 177 Comments: 5 Favorites: 0
Compositionally, this shot doesn't feel really balanced. At the bottom, the numerals are "straight," but then the top of the sign is "tilted." That is just a bit disconcerting, I think. For whatever reason, I'm thinking having more of the bricks would help add context and interest (and color) to the shot.
Technically, the focus, lighting and contrast is good. It does seem a bit "flat" but a lot of times that happens when shooting signs with no surrounding area around them. Also, as has been mentioned, cutting half a logo out is always an attention getter.
OK this photo really does not have a lot going for it. First it is really flat. The banks flower logo is cut in half, the bricks on the bottom right really don't add anything to the capture. Its been taken from a slight angle but not significant enough to look intentional or purposeful. And the crop isn't centered. True that the sign reads 99degs and that's hot, but this pic just isn't. This was my lowest rated photo for the hot challenge "4" because it is in focus and hot can be seen in the photo without having to read the title. If you where going for Brown or trying to sabotage your score for the better then average side challenge you have succeeded. If not and you have questions or comments please PM me. Scott