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srdanzComment by Skip: ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a
lot of research has gone into determining just how much information a person can digest
and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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great idea for a billboard, and a nice capture to help get your message across. i think it would have been stronger compositionally if it wasn't so centered (another 'rule' of billboards is that they are typically laid out left to right, with the graphics on the left, leading to the verbiage to the right. your were on the right track, just needing a bit more negative space to the right.) hope this works well for you. good luck!