Elementalby
utroComment by HBunch: *Critique Club*
The first thing that jumps out at me right away is the focus. It seems a bit soft on the subject and there is a small piece of cloth in the bottom right corner that is in perfect focus. I think I would prefer a wider DOF to show more detail in the jewelry itself and less on the background.
The color seem odd as well. I realize the background is orange, but the jewelry has kind of an orangish tint as well. Maybe the white balance was off, maybe it was lighting, or could just be reflections of the background. Can't really tell without being there, so you may be the only one to know where the issue lies.
As far as being a Jewelry Ad, I don't think it is very effective at all. I can't tell if it's a ring, a necklace, or an earring. Needless to say, if I don't even know what it is, I probably wouldn't buy it. While I do like the negative space, I think it would be important to show the subject in it's entirety so we can at least tell what it is.
I see that the center jewel seems to be a bit more in focus than the rest of the jewel, but it just doesn't seem like enough to me. I want to see what I am buying.
~Heather~