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Fast Food Frenzy
Fast Food Frenzy
craigester


Photograph Information Photographer's Comments
Challenge: Pop Culture (Advanced Editing V)
Camera: Olympus E-500 EVOLT
Lens: Olympus 14-45mm f/3.5-5.6 Zuiko Digital ED
Location: Cape Town
Date: Mar 24, 2007
Aperture: F9
ISO: 100
Shutter: 1/3s
Galleries: Urban, Food and Drink
Date Uploaded: Mar 25, 2007

 Taken at Canal Walk shopping centre in Cape Town. I did toy with the idea of just having the arch in colour but then decided on both the sign and arch. See thumb below.

PP:
Developed from RAW
Cropped
Duplicated photo into 2 layers
Desaturated the top layer using Channel Mixer to get contrast right
Added a layer mask and altered it to let the colour through
Resized for web
USM
Saved for web


Post challenge: WOW. This is a personal best and my first top 10, so I am excited as I never thought I would make this. Thanks all for the insightful comments - luckily many people got my intention behind this... And it wasn't to glorify McDonalds! It was rather to show the over-arching influence it has globally, and all the masses of McEaters scurrying about underneath.

Alternative edit:

Statistics
Place: 5 out of 102
Avg (all users): 6.9372
Avg (commenters): 8.1538
Avg (participants): 6.5882
Avg (non-participants): 7.0643
Views since voting: 5166
Views during voting: 457
Votes: 191
Comments: 34
Favorites: 5 (view)

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AuthorThread
 05/11/2007 11:45:05 AM
I think the decision to leave in the sign colour was a good one. This was one of my favourite images from the challenge.
  Photographer found comment helpful.
 04/03/2007 11:41:07 AM
Notice the amount of obese people below.
XD
This is probably one of my favorite images from the whole challenge.
I think it should've ribboned second or third. It had more to do with the challenge. Advertisements everywhere.
Anywho, I love it alot. Congrats.
  Photographer found comment helpful.
 04/02/2007 07:05:11 PM
Nice going Craig. Congrats on your top 5!
  Photographer found comment helpful.
 04/02/2007 12:22:12 AM
congrats on 5th!
  Photographer found comment helpful.
 04/02/2007 12:09:29 AM
Congrats on your 5th place.
I really like this pic.
  Photographer found comment helpful.
 Comments Made During the Challenge
04/01/2007 11:01:35 PM
This is fabulous, love how the golden arches pop
  Photographer found comment helpful.
 04/01/2007 07:50:43 PM
The ultimate in pop culture. Interesting composition!
  Photographer found comment helpful.
 04/01/2007 06:22:56 PM
One of my favourites, selective desaturation really works here.
  Photographer found comment helpful.
 03/31/2007 11:58:55 PM
finally some good selective desaturation. 7
  Photographer found comment helpful.
 03/31/2007 11:46:02 PM
I really like this.. great editing, It says much more than pop culture to me, it defines the "size" that fast food plays in our lives today.. really nice image! 9
  Photographer found comment helpful.
 03/30/2007 06:25:02 PM
Good job with this one. One of my favorites in the challenge.
  Photographer found comment helpful.
 03/30/2007 11:26:49 AM
Nice job with the color! You get my ribbon vote! (10)
  Photographer found comment helpful.
 03/30/2007 12:46:47 AM
oh yeah... the symbol of "fast food"
good busy image that i like.
  Photographer found comment helpful.
 03/29/2007 01:55:12 PM
Very cool image. Captures both the symbols and the megalomania. The selective desat works fantastically well for this.
  Photographer found comment helpful.
 03/29/2007 01:01:33 PM
This is great - I like the way it is color-edited to emphasize how the arches appear to take over the mall architecture, and how you highlight the red counters on right to visually lead the eye to the subject.
  Photographer found comment helpful.
 03/28/2007 08:03:08 PM
Partial desaturation is totally overused on this site, so it will probably hurt your score, but in this case the partial desat does a good job of isolating what you're trying to focus on, in what would otherwise be a very busy scene. Nice job.
  Photographer found comment helpful.
 03/28/2007 07:45:50 PM
aIN'T THAT THE TRUTH! aWeSoMe!
  Photographer found comment helpful.
 03/28/2007 04:38:48 PM
Super size me!
  Photographer found comment helpful.
 03/28/2007 01:18:34 PM
Excellent choice on the desat. Quality shot.
  Photographer found comment helpful.
 03/27/2007 11:45:01 PM
I'm not a big fan of selective desats but this one works very well. The ever present McDonalds logo towering over the faceless/nameless masses is perfectly captured. Bump.
  Photographer found comment helpful.
 03/27/2007 09:41:49 PM
wish you had left the color in the KFC logo also! the red & white would have nicely complimented the red & yellow of McD's, and brought home your frenzy point better, IMO
  Photographer found comment helpful.
 03/27/2007 09:34:57 PM
Cool shot. Being more of an advocate for classic photography, I think selective coloration is a little on the drift from real photography, but I also there are fans of it, so that's cool. I do wish that the shot used a faster shutter, so that more of the people were frozen in time, instead of some blurred by motion. Nice job all together. I do like a good McRibb once in a while!
  Photographer found comment helpful.
 03/27/2007 01:27:42 PM
I would have liked to see the KFC bucket in color too, but it's a great photograph!!
  Photographer found comment helpful.
 03/27/2007 05:13:03 AM
A busy shot that works well, in my opinion. I think the desat would be fine without the red counter, but it does provide a nice counterline to the yellow arch. Obnoxious thing, that arch, isn't it?
  Photographer found comment helpful.
 03/27/2007 04:16:58 AM
This is definitely a great example of pop culture. I like the perspective you shot this from and the selective coloring. One of my top choices!
  Photographer found comment helpful.
 03/26/2007 10:11:38 PM
I like how you processed this one.....One of the best, and deserves to be on the front page.....
  Photographer found comment helpful.
 03/26/2007 05:01:05 PM
This is so awesome! I love the mix of color and b/w!
  Photographer found comment helpful.
 03/26/2007 01:52:29 PM
Awesome!! 10!!
  Photographer found comment helpful.
 03/26/2007 12:25:22 PM
No doubt that the golden arches have played a role in today's pop culture! Cool photo.
  Photographer found comment helpful.
 03/26/2007 12:06:38 PM
Great use of color and desaturation. Really emphasizes your image, IMO.
  Photographer found comment helpful.
 03/26/2007 12:01:26 PM
like the desat
  Photographer found comment helpful.
 03/26/2007 10:57:43 AM
Perfect example of theme. Well shot and interestng. 10
  Photographer found comment helpful.
 03/26/2007 09:31:01 AM
I don't like the selective desaturation but here it work. The great caos on the background is hide with it. I don't know if the red line on the low right side work but the image is a good image.
  Photographer found comment helpful.
 03/26/2007 12:49:19 AM
wow that is scary. It's like a giant monster! lol.

Great shot though. I love the movement trails of some of the people. Nice selective desat. I might like to see only the arches in color... or even maybe the rest left with a very small amount of muted color.
  Photographer found comment helpful.


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